Let’s Build Your Breakthrough.
Share your goal, and we’ll design your next leap in results.
Our Story
In Dubai’s hyper-competitive real estate market, speed and accuracy win. After leading digital marketing for some of Dubai’s top brokerages, we discovered a recurring gap: agents wanted qualified leads fast, management needed ROI, and marketing teams struggled with time and resources.
TAFRAX was founded to close that gap.
We operate as your independent marketing department, giving developers, brokerages, and agents the power of a high-performance team without the overhead or delays.
Our mission is to help you achieve growth that’s measurable, sustainable, and scalable.
Your success is our result.
Mission & Vision
MISSION
To empower real estate professionals with data-driven marketing that delivers measurable ROAS and genuine business impact.
VISION
To be the most trusted marketing partner for Dubai’s developers, brokerages, and agents, driving growth through precision, automation, and creativity.
Our Values
Transparency
You own your data, accounts, and success.
Performance
Every dirham is tracked and optimized for return.
Innovation
Automation and AI are built into every campaign.
Speed
Launch fast, adapt faster.
Partnership
We grow with you, your wins are our wins.
Our Industry Background
Our expertise was shaped inside some of Dubai’s most influential real estate brokerages.
Leadership
El Mehdi Ennahhal
Founder & CEO
Former Head of Marketing at leading brokerages in Dubai , with over 11 years of
digital marketing experience.
Expert in real estate funnels, media strategy, and revenue growth systems.
“I founded TAFRAX to bridge the gap between marketing and sales, to give real estate professionals the independence and clarity they deserve.”
Ayoub Khafli
Co-Founder & CGO
Former Head of Performance & Digital at leading real estate companies, with over
10 years of experience in digital and performance marketing.
Managed strategies contributing to AED 1B+ in real estate portfolio value, supporting
leading developers and brokers with expertise in real estate digital marketing and performance.
“I co-founded TAFRAX to help real estate companies turn marketing into a predictable growth engine, focused on qualified leads, measurable performance, and real business results.”
LOCATION
Iris Bay Tower. Office 903 - Business Bay. Dubai
PHONE
BUSINESS HOURS
Monday - Friday
9:00 AM - 6:00 PM
Saturday
9:00 AM - 2:00 PM